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Data Management Software

Lotame

Audience data, identity and collaboration platform for marketers, agencies and media owners

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  • Master Data Management
  • 24/7 (Live Rep)
  • Documentation
  • Webinars
  • +17 more
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About Lotame

Lotame sells audience data and identity tools to publishers, marketers and agencies. Its platform helps them unify customer data, build audiences and activate them across advertising channels while respecting privacy.

What Lotame offers

  • Spherical — a data collaboration platform that connects, enriches and activates first-party customer data, with or without a customer data platform.
  • Lotame Data Exchange — a marketplace of partner data for enrichment and targeting.
  • Identity resolution — Panorama identity tools extend connectivity across screens.
  • Audience creation and modelling — expands audiences using machine learning and lookalikes.
  • Curated marketplaces — private marketplace style buying for advertisers.

Who it works with

Publishers, media companies, marketers and agencies.

Key facts

  • Experience: about 20 years in data, per the company
  • Reach: audiences across 24 countries
  • Integrations: more than 100 connections

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

  • Master Data Management
  • 24/7 (Live Rep)
  • Documentation
  • Webinars
  • Live Online
  • In Person
  • Web-Based, Cloud, SaaS
  • Data Visualization
  • Audience Segmentation
  • Campaign Management
  • Match & Merge
  • Data Analysis
  • Information Governance
  • Data Quality Control
  • Data Migration
  • Data Capture
  • Customer Data
  • Behavioral Analytics
  • Competitor Analysis
  • Data Integration
  • Data Security

Rankings

As of 2026-10-05. Organic ranks only; sponsored placements are never ranks.

What the business tells TrustList

Stability: major incidents
0 incidents measured

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