Lotame Solutions

Lotame Solutions supplies data and identity technology that helps marketers build and reach audiences across advertising channels. Its tools join up marketing data scattered across an organisation and add third-party data to it. The company works with brands, data providers and media owners in 24 countries.

Products and services

• Lotame Data Exchange: a marketplace of third-party data used for audience enrichment, insight and targeting.
• Spherical: a data collaboration platform to connect, enrich and activate audience data through more than 100 partner connections.
• Identity resolution and activation: linking identities to support addressable advertising and measurement.
• Audience creation and modelling: building and extending audiences with partner data, machine learning and lookalikes.
• Curated marketplaces: data-backed private marketplace deals for buying media.
• Media owner tools: packaging first-party audiences for sale to buyers.

Who it serves

Lotame serves digital marketers, agencies, data providers and publishers; one published case study features a large US egg brand.

Key facts

• Based in: United States
• Experience: 20 years in audience data, as stated
• Reach: 24 countries