Instarea - Big Data Monetization

Instarea, formerly Adastra Partnering, is a lab for big data ideas within the international Adastra group. Its main project is Market Locator, which helps mobile operators make use of location data. The site now describes the firm as a product factory for business software.

What Instarea offers

• Market Locator — a data platform used for location intelligence, targeted marketing and KYC or risk scoring.
• Geofencing campaigns — notifications sent when a customer enters or leaves an area.
• Callinspector — a telecom expense management platform, running as a white-label product at Slovak Telekom.
• Workflow tools — products such as DisciplineWorkflow, ServiceHub and a CRM front end for ČSOB Leasing.
• Consumer product — HomeGrif, an equity release scheme for homeowners aged 50 and over.

Who it works with

Operators named include Deutsche Telekom, O2, Orange, STC and Slovak Telekom. Other users are marketers and public bodies.

Key facts

• Part of: the Adastra group
• Former name: Adastra Partnering