Orca

Orca is a customer reference management tool that runs natively inside Salesforce. It helps sales teams keep track of reference clients and advocates and bring them into deals at the right moment.

What Orca offers

• Reference management — organises which customers can act as references.
• Local selling support — helps match references to nearby prospects.
• Deal momentum — aims to shorten sales cycles by speeding up reference requests.
• Reference analytics — tracks use of each reference while limiting reference fatigue.
• Salesforce interface — works in the Lightning-enabled environment. The tool is intended to ease the work of finding the right advocate for a prospect, so salespeople are not left asking the same few customers repeatedly.

Who it works with

Sales teams that use Salesforce and rely on customer advocates.