Laborem Edge

Paid search and social advertising for service businesses

Laborem Edge is a digital marketing agency that runs paid search and paid social advertising for businesses that depend on new inquiries. The agency says it specializes in home services and law firms, and it reports serving more than twenty other industries. Its method is built on the idea that people who need a service are already searching for it online, so the advertising budget should go where those searches happen.

Google Ads search campaigns

The core service is paid search on Google. The agency says it focuses its spending on the search terms most likely to lead to new clients, rather than broad phrases that attract traffic with little prospect of business. Campaigns are managed day to day, with spending and performance reviewed so that the budget is used in the right way.

Social advertising and tracking

Paid social campaigns are run for businesses that want new inquiries from social platforms. The agency also highlights its data tracking, which it says lets clients see whether their campaigns are working. The site states that it wants clients to have proof, rather than opinions, of what their marketing is achieving.

Case results from home services and law

The site describes two case studies. In one, a general contractor wanted more large home repair and renovation work, and the agency reports that its cost per lead came in well below expectations and that the lead volume was far above the forecast. In the other, a law firm wanted more client inquiries, and the agency reports results above its prediction for that firm, with its own figures showing it ran well below the industry average for cost per lead. The agency presents these results as examples of its approach rather than as guarantees.

Growth that is fast and sustainable

The agency describes its work as aiming for fast results that bring revenue in early, while investing in longer-term growth that can scale. It presents its approach as a clear one, with a single focus on the client's goals and a team that explains its process to the client. The agency presents its day-to-day management as ongoing, with spending checked regularly against the client's goals.

Home service firms and law practices

The agency's main clients are home service businesses, including general contractors, and law firms. Its site also refers to businesses in more than twenty other sectors, and it describes the same approach being used across all of them: paid advertising aimed at people already looking for the service.