Kat & Mouse Co.

Based in the California cities of San Jose and Santa Cruz, Kat & Mouse Co. sells internet marketing to local businesses. The company says it has been in business since 1995 and works as a full-service firm for local businesses that want more inquiries and sales from their websites. Its team describes itself as conversion optimization specialists who treat a website as a sales tool rather than a design project.

Websites built to rank and to convert

The agency's website work aims to produce sites that appear high in Google results and then persuade visitors to act. Its messaging and content work covers the research it says is needed to find out what matters to customers who are comparing options. The company describes its method as combining search optimization, social media, landing pages and clear messaging, so that a site becomes a route to closing sales.

For businesses that already have a website, the firm offers a jumpstart package and a review of what the site is doing. It says that a site built well may already be attracting visitors without the owner knowing, and that the job is to capture the inquiries it brings in. The company also stresses that sites must look right on phones.

Local search, advertising and lead capture

Search engine optimization is offered with a local focus. The firm says it works to get local businesses into Google, Google Maps and local directories, and it states that it uses only search techniques recommended by Google. Pay-per-click management covers Google, Facebook and banner advertising, with the aim of bringing the right people to a site and keeping the advertising paying for itself.

Lead generation is treated as part of the same work. The firm says that once a website is generating inquiries, the next step is to make sure those inquiries are captured, followed up and converted. It says it keeps working to improve return on investment over time.

Consulting and training for in-house teams

Companies with in-house marketing staff can ask the agency for consulting and training. The firm says it teaches SEO, social media and related skills, then guides the team until it reaches the level it wants. WordPress development and support are also listed among its services.