Godigiworld

In Delhi, Godigiworld works as a digital marketing agency that also builds websites and mobile applications. It serves organisations that want to be found online and to reach more of their customers through the internet. The agency says businesses in many sectors now need digital support, and it gives real estate and hospitality as examples of sectors that depend on online marketing to meet their targets.

Search and social optimisation in one plan

Its services group into search, social, paid advertising and content. Search engine optimisation is the work of improving how a site ranks in organic results, using keyword research and technical changes to the site itself. The agency pairs it with social media optimisation, which it describes as improving a brand's presence on social platforms, and with social media marketing, meaning paid and organic posting.

Pay-per-click and lead generation

Pay-per-click advertising is run as a separate service. The agency explains that an advertiser pays each time a visitor clicks an advert, and it plans campaigns around the spend a client can afford. Lead generation is a related service, aimed at bringing in enquiries that a sales team can follow up. The agency ties it to campaign tracking so that clients can see which channels produced enquiries.

Content, branding and promotion campaigns

Content marketing is described as planning what to publish and when, so that a brand's message reaches the people most likely to buy. Branding and promotion campaigns form another part of the range, with the aim of giving a business a recognisable name and a clear identity in its market.

Web and mobile app builds

Web design, web development and mobile app development complete the offer. The agency says it has specialist mobile app developers and that it builds sites shaped around a company's brand. It describes a customised plan drawn up from each client's prospects, and an onboarding process it says is designed to shorten the time before a client's campaigns go live.

The agency says its approach is to help clients get valuable results from search and social audiences while spending carefully, and that its professionals combine knowledge of several digital disciplines in each engagement.