Cutting Edge Digital Marketing

Dental practices, surgeons and other doctors are the audience for Cutting Edge, a digital marketing firm that builds websites, runs search and social advertising and supplies software for tracking a practice's patient inquiries. The company offers an all-in-one package, combining a new website, search engine optimization, digital marketing, software and strategy, for one monthly fee.

Websites with search marketing built in

The firm designs websites for dentists, surgeons and other doctors, and says search engine optimization is built into each one from the start. It describes the sites as lightning fast and says they are built with Accelerated Mobile Pages (AMP) technology. The company also states that the client owns the website outright.

Paid search and social advertising

Search campaigns are run by staff the company describes as certified Google Ads specialists. Social advertising covers Facebook and Instagram, promoting a practice to people in its local area. The company says it also researches competing medical practices in a client's market, so that the campaigns are planned against what rival practices are doing rather than in isolation.

Software for leads, reviews and registration

The software is meant for the practice's own staff. A lead tracker records each inquiry as it comes in, a practice review platform lets a practice request patient reviews and embed them on its site, and a marketing dashboard brings the multichannel results into one view. An online dental patient registration portal lets new patients register before a visit, and a free instant site audit lets a practice check the state of its own website. The product list also includes a Google update sensor and neural machine translation.

Results the company reports

The company states that it has driven more than 430,000 leads for its clients, a figure it gives as its own count. Its client work covers cosmetic and implant dentistry, oral surgery, and foot and ankle surgery, and the company presents its all-in-one package as the way to bring these services together under one contract. Its marketing is aimed at helping practices attract more patients through their own websites and search results.