Celerify

Websites, software and ad campaigns normally come from different suppliers, and Celerify, LLC of Philadelphia tries to combine them. Its tagline is about connecting companies with customers click by click, and it groups what it does into three areas: technology solutions, online marketing and sales optimization. The firm describes the combination as technology, strategy, creativity and productivity applied to raising sales and modernizing a business.

Building websites, apps and bespoke software

On the technology side, Celerify designs websites for desktop, tablet and mobile devices, and says they are laid out to be easy to navigate and built for high conversion rates. It also develops made-to-order software, including mobile applications, using established platforms and customizing the result to the client's specification. Cloud infrastructure is part of the group, along with managed web hosting and productivity tools such as email and calendars delivered through Google Apps and Office 365, which the company folds into its cloud consulting offer.

Pay-per-click and shopping ads

Paid advertising is handled through customized pay-per-click account management. The company says it tunes search, shopping and social media ads to lift revenue, and it describes using Google Shopping campaigns to turn people searching online into shoppers and then into loyal buyers.

Search optimization, local search and content

The organic side combines on-site optimization, inbound link management and content curation, which the firm says is meant to bring traffic to a client's website continually. Local search gets its own service because, in the company's view, appearing prominently in local results is an essential online marketing step. Content strategy and development covers written and visual material, with communications strategists and writers shaping the messaging. Social media marketing includes creating content and managing accounts so a brand gains visibility across the networks it uses. The firm's blog gives a flavor of this thinking, with an infographic listing more than twenty-five common search optimization mistakes and a piece on how user-generated content such as reviews, photos and mentions supports a brand.

E-commerce, conversion and analytics

Sales optimization starts from the ecommerce platform. The company says it works with Magento, WooCommerce and others and presents them as platforms proven to increase revenue. Conversion rate optimization and advanced analytics aim to get more from visitors a site already receives. A free search optimization audit is offered as an entry point.

Examples and stated aims

Case studies on the site include a marine supply retailer, a travel service for singles and an equipment rental business. The company says its marketing and cloud consulting work is intended to help clients engage with target audiences in key markets, increase their reach while lowering expenditure, and draw on its creative team. It lists growth across sales, referrals, brand recognition and customer loyalty as the outcomes it wants for clients.