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Conversion Optimization Company

BrandLock

Online retail conversion optimisation service that targets specific shopper groups to lift store revenue

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About BrandLock

BrandLock is a conversion optimisation service for online retailers. It focuses on shoppers who are often overlooked, sorting them into groups by behaviour and improving their experience so more of them complete a purchase.

What BrandLock offers

  • Hijacked shoppers — visitors diverted away from a purchase, for example by outside offers.
  • Hesitant and wish list shoppers — visitors who browse but delay buying.
  • Extension and coupon shoppers — customers who arrive through browser extensions or wait for discount codes.
  • Shopper journey optimisation — tailoring the path through a store to each group.

Who it works with

The company focuses on enterprise e-commerce brands. Case studies name fashion, footwear, beauty, golf equipment and health retailers, including Cartier, Topshop, Murad and Cosabella, and report gains in conversion and online revenue.

Profile written by TrustList from the business's own published information, Oct 2026.

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