Bluefield

Bluefield is an agency in the Netherlands that combines research, data and artificial intelligence. It began as a marketing and insights bureau. Its site now stresses building AI for organisations that deal with customers, members or citizens.

What Blue Field Agency offers

• Research — customer and member studies, with the agency reporting over 200 completed.
• Analytics and insights — data work aimed at guiding marketing choices.
• Benchmarking — including a benchmark for associations that gives members insight into key processes.
• AI software — tools built on the client's own data for customer service.
• AI strategy and training — helping teams decide where AI helps and use it confidently.
• Marketing, creative and technology — the agency's other listed practice areas.

Who it works with

Government and public sector bodies, associations and organisations with heavy customer contact. Named clients include a national sports federation and an ambulance care organisation.

Key facts

• Language: Dutch
• Experience: over 25 years
• Privacy: states it follows GDPR