LINUS

Strategy work for companies that sell to skeptical scientists and clinicians

LINUS is a consultancy for the life science, health and wellness sectors, and it reports three decades of work in market research, launch planning and thought leadership. Its central belief, as it puts it, is that health sits underneath most of modern life, from the laboratories developing drugs to the apps that track our bodies and the food we buy. Companies that understand how people experience health, it argues, will shape the wider economy.

How the research starts

The firm describes its insight process as grounded in human behavior: what motivates buyers, what they need and what they do not say aloud. It tries to approach each project with curiosity and to look for what is unexpected. Rigour, inspiration and creative thinking are combined in a strategy practice that helps teams find new routes to growth. A separate innovation practice turns those insights into ideas, concepts and experiences meant to make audiences act or ask for something.

Reasons clients come to it

Its site lists four typical occasions: launching a product or brand, raising a round of funding, expanding into new markets, and managing a portfolio of products or brands. It also offers market research, insight work and foresight for each.

Sectors covered

• Tools and services for laboratories
• Medical devices
• Diagnostic testing
• Drug and biotech development
• Healthcare providers
• Consumer health products

A method built for technical buyers

The firm has also written a book about persuading scientists, physicians and other buyers who doubt by training. The premise is that technical audiences rely on data and logic, and that curiosity is what moves them to act. The firm says its own method blends behavioral science, storytelling and structured evidence to stir curiosity and prompt fresh thinking, and it uses the same ideas in client engagements.

LINUS is a strategy and innovation consultancy that works in life sciences, healthcare and wellness. It says it has spent thirty years on market research, launch planning and thought leadership for these fields.

Products and services

• Market research and insight: studies of buyer motives, needs and behaviour.
• Launch strategy: planning for a new product or brand.
• Growth strategy: support for fundraising, entering new markets and managing portfolios.
• Innovation: creating ideas and concepts that prompt action from audiences.
• Thought leadership: content that shapes how specialist buyers see a company.

Who it serves

• Life science tools and services
• Medical devices
• Diagnostics
• Pharma and biotech
• Healthcare
• Consumer health

Key facts

• Experience: thirty years, according to its site
• Publication: a book on selling to scientists, doctors and other sceptical professionals