Lide Multimídia

Lide Multimídia is a Brazilian public relations firm specialising in communications consultancy and strategic analysis. Its services include influencer marketing, media relations, crisis management, corporate and public affairs, content marketing, social media, training, corporate events and information monitoring. The company was established in July 1993 and is represented by public relations professional Moema Zuccherelli, who has more than three decades of professional experience. It works with a team it describes as specialists covering everything from strategic communications planning through to the execution of specific campaigns. The firm also offers a press-clipping service that tracks mentions and appearances of a client's brand across media channels, intended to support analysis of how communications activity is being received. It positions itself as handling both the strategic and day-to-day sides of a client's public relations activity, rather than focusing on a single service.