Let’s Bee Social Digital Marketing

Marketing support for owners who cannot staff a whole team

Small business owners rarely have a marketing department, and Let's Bee Social Digital Marketing, based in Orange County, California, positions itself as a stand-in for one. It says it has been working with businesses since 2016, and it describes its specialists as an outside digital, social and brand team that builds hand-crafted plans to grow a client's social following and the popularity of its website. The agency describes itself as award-winning, though the sources do not say which awards.

Work before the work begins

Before starting a project, the agency looks at where a client already stands. It reviews the current state of the website, picks out keywords worth targeting, and runs a full audit of web citations, social media accounts and backlinks. The aim, as it puts it, is to give the client a full picture of the history of both the site and the brand before any plan is written.

Ranking, writing and posting

On search, the team analyzes the health of a site and puts together a plan to improve rankings for chosen keywords, both locally and in organic results. Its content writers say they cover a wide range of industries, producing optimized landing pages, a regular blog schedule and every type of social post, all written to are written for the target audience as well as for search engines.

Social media management is a separate strand. The agency tunes up the client's existing platforms, runs outreach to reach more followers, and creates posts for both new and long-standing followers. A branding and consulting service looks for places where a business has drifted off its own brand and suggests ways to keep a consistent image across the web.

Local focus, wider reach

Although it concentrates on businesses near its home base, the agency says it has worked with small firms around the world, including in the United Kingdom. For those clients it defines what is distinctive about their area so the strategy can be localized wherever they are. The agency also points to a marketing resources section and a club for do-it-yourself marketers, for owners who are not ready to hire a team and want to run parts of the work themselves.

The agency says it can work with a business of any size within the small business range, from owners who want only a single service, such as a search audit or a month of blog posts, to those who want the whole outsourced team handling their online presence every week.

Let's Bee Social Digital Marketing is an agency based in Orange County, California. It works with small business owners who want to grow their brand online, acting as an outsourced marketing and consulting team. Clients come from the local area and from further afield, including the United Kingdom.

Services

• Search engine optimisation: site health checks, keyword targeting and local ranking plans.
• Content creation: landing pages, monthly blog posts and social media posts written for both readers and search engines.
• Social media management: tuning existing profiles, follower outreach and regular posting.
• Branding and consulting: spotting off-brand material and keeping a consistent image across the web.
• Web citation audit: a review of business listings carried out before work begins.

Customers and markets

Small businesses, mainly local owners, plus firms in other countries where the strategy is adapted to their area.

Key facts

• Based in: Orange County, California
• Founded: 2016
• Reach: clients in the United States and the United Kingdom