Legend

Legend is a marketing communications consultancy that concentrates on public relations. It started in 2012, created by a group of internal entrepreneurs at a food and beverage agency, to give brands a more flexible alternative to a traditional large agency.

What Legend does

• Product launches: public relations campaigns for new products.
• Events: planning and running large-scale brand events.
• Brand equity campaigns: ongoing work to keep a brand visible between announcements.
• Media coverage: securing press attention for brands with or without fresh news.
• Creator partnerships: working with creators and tastemakers to produce content that audiences share.

Customers and markets

Emerging brands that want to challenge bigger competitors, and large brands that want to act with the speed of a newcomer. The team acts as an extension of a client's internal marketing staff.

Key facts

• Founded: 2012
• Origin: Spun out of a food and beverage agency
• Model: Small-agency attention backed by the resources of a larger group