Lead Optimize

Lead Optimize provides part-time senior marketing leadership to companies that do not need a full-time marketing chief. It acts as a strategist and operator, setting direction and making sure the work gets done.

Services

• Marketing direction: strategy, positioning, campaign planning and budget allocation.
• Vendor and team management: supervising a client's existing suppliers or working alongside its staff.
• Team building: defining roles, hiring and setting up systems before handing an internal function over.
• Execution: website management, search optimisation, paid search campaigns, video, content, press releases and conversion reporting.

Who it serves

Manufacturers, commercial contractors and specialty trades, and product-led ecommerce businesses that have outgrown their current marketing approach. Teams can be on-site, remote or a mix.

Key facts

• Structure: a Texas LLC that grows through referrals
• Engagements: three ways of working, scoped to the client's situation