Layup Content

Layup Content is a marketing agency that writes for the financial industry. Its team comes from journalism and applies that training to turn client expertise into articles and messaging. Its website presents it as an editorial partner for firms that want a distinct point of view.

What Layup Content offers

• Thought leadership — articles and commentary drawn from a client's own knowledge.
• Content strategy — a plan so publishing builds over time rather than happening in bursts.
• Messaging strategy — defining how a firm describes itself.
• Brand materials — one-pagers and buyer-facing decks.
• LinkedIn presence — building authority on the platform.

Who it works with

Venture capital firms, investment managers, fintechs, financial advisors and funds.

Key facts

• Team background: former journalists with marketing experience in financial services
• Engagement: projects are offered on a fixed-fee basis