Lages & Associates

Technology companies are the specialty of Lages & Associates, a public relations and communications firm. Its site describes the work as high-impact PR and communications, and its stated aim is to shape perceptions and increase market share through communications.

A specialty in anything built from bits and bytes

The agency says it has a true fondness for software, artificial intelligence, cloud, augmented and virtual reality, chips, security, biotech, storage, hardware and more, and puts the rule simply: if bits and bytes are involved, it is the team. It says it is interested in how technology gets applied, whether that makes businesses run better, improves quality of life or widens what can be done.

A fair share of voice

The firm's central idea is that ideas and products should get a chance to be heard and seen whatever the size of the company behind them. It calls this getting a fair share of voice, and it applies the idea to young companies that need to be understood quickly as well as to established brands.

What the work is for

The agency says the greatest value it can bring is shaping public opinion about a company, its products and its worth. That means building brand equity and creating a predisposition to buy. Its strategic communications work includes refining the messaging of start-ups so the value of their technology comes through to key audiences, including influential media outlets. The firm also keeps a PR blog of insights on its site.

Lages & Associates is a communications firm that specialises in technology clients. Its aim is to shape how the public sees a company and its products, so that even smaller businesses gain a share of attention.

What Lages & Associates does

• Public relations: media outreach and messaging for technology brands.
• Strategic communications: plans that build brand standing and encourage purchase.
• Message refinement: helping start-ups explain the value of their technology clearly.
• Thought leadership: insight articles published on its PR blog.

Clients

The agency covers software, AI, cloud, AR and VR, chips, security, biotech, storage and hardware. Its case studies feature Edge AI and other technology firms, several of which have returned for repeat work.

Key facts

• Sector focus: Technology
• Idea: Ensuring clients receive their fair share of voice
• Clients: Include start-ups and established technology firms