Lake One

Lake One is a HubSpot consultancy that works with nonprofits and purpose-driven organisations. It sets up, tidies and supports HubSpot so teams can manage supporters and marketing in one place. It began by advising on sales and marketing alignment and now centres on HubSpot.

What Lake One offers

• Strategy and architecture — planning how the system should fit the team.
• Onboarding — hands-on training using the client's own data.
• Implementation — moving data from old CRMs and spreadsheets, removing duplicates first.
• Ongoing support — a named contact for questions and system improvement.
• Sales and marketing alignment — workshops, documentation and quarterly sprints.

Who it works with

The firm serves nonprofits, foundations, associations and similar bodies. Typical problems include inherited HubSpot portals, scattered donor data and CRMs the team has stopped using.

Key facts

• Certification: HubSpot Platinum Solutions Partner
• Tools used: HubSpot, Asana, Vidyard and Databox