Knife & Luck

About Knife & Luck

SOCIAL & INTERACTIVE CREATIVE
DESIGN & ART DIRECTION

FOUNDER, EXECUTIVE CREATIVE DIRECTOR

Throughout his 14+ years in the advertising industry, Roy has created, led and inspired dozens of teams (Art Directors, Designers and Copywriters) to concept and execute national and global marketing campaigns for some of the world’s biggest brands: Converse, Land Rover, Hasbro, Toyota, and Verisign

to name a few His career began at Y&R NY working on MTV, LG, Office Depot, Fisher Price and Bacardi From there, he was fortunate to work at Droga5, Anomaly, Grey and VML

With a background in art direction, a passion for film, and a keen eye for design & attention to detail, his work (and his teams) has been lucky enough to be recognized in every major advertising award show including Cannes, One Show, Clios, London International, YoungGuns and the Andy’s

Whenever given the opportunity, he’s always down to wear different hats Whether it be designing, art directing, shooting, editing, producing, selling, writing, directing, running errands, being a hand model or cooking

he just ultimately wants to make stuff

Katie moved to NYC in 2008 to attend the Fashion Institute of Technology to study Interior Design Her career began as a project manager, producing and managing exhibitions for some of the world’s largest luxury brands and artists In 2013, she joined Cosmo Street Editorial as a post-producer, where she also provided administrative support to all editors, producers, and agency clients

From big name agencies to boutique production companies, Katie’s always been a results-oriented producer with a keen eye for design and a strong understanding of schedule management