Glasnost

Glasnost is a public relations agency in Amsterdam that works on both corporate reputation and consumer-facing marketing PR. It aims for campaigns that earn press and social attention on the strength of the idea itself rather than through paid media. The agency is part of Ace, a group of agencies that together cover wider marketing work.

What Glasnost offers

• Full-service PR — strategic corporate PR through to creative marketing PR, run as one-off projects or on an always-on basis.
• Earned campaigns — ideas built to generate free publicity and conversation without a media budget.
• Content — brand stories developed from strategy through to production, made to be shared.
• Press and influencer network — links with journalists, influencers and other tastemakers to move ideas into public conversation.
• Group services — through Ace, access to advertising, digital, social, media, data and audio specialists, with coordination across the customer journey.

Who it works with

Glasnost handles marketing and corporate PR for brands in FMCG, food, fintech and tech, mobility and lifestyle, as well as service providers. Past campaigns shown include work for Magnum and Vodafone.

Key facts

• Based in: Amsterdam
• Group: part of Ace, a family of agencies