Kern Media

Search engine optimization consulting from a Colorado base is what this firm sells, with nearly 20 years of combined experience in SEO, content strategy and inbound marketing. The site says it has operated as a company since 2016 and that it describes itself as a veteran consultancy focused on technical SEO and content that returns measurable value.

Conversion pages first

The firm explains its order of work. After an SEO audit and technical fixes get underway, it optimizes and builds out the page types that convert best, so that clients see a return as early as possible. Only then does it move to content further up the marketing funnel, aimed at visitors who are earlier in the buying cycle, so the content plan stays coherent.

Selective about clients

It states that it chooses clients carefully and offers a free consultation to decide whether the business is a good fit. It points to long-standing client relationships and case studies in e-commerce, lead generation and online publishing.

Three kinds of site, three goals

The site sorts its work by what a website needs to do:

• Lead generation: for service providers, where answering the questions prospective clients ask builds trust and brings inquiries. A case study describes a boutique travel agency that grew its clientele by educating its audience.
• E-commerce SEO: for online retailers that sell the same products as competitors and must show search engines their particular value.
• Publisher SEO: for sites that earn from advertising and want to maximize traffic.

Non-profits and other sites with different aims can use the same inbound marketing and consulting to grow organic search traffic. Brands the firm mentions helping include a Costa Rica travel company, an art supply retailer and a writing magazine.

Ongoing guidance

The consulting side is positioned as continuing support, helping a team stay with worthwhile initiatives and keep a website optimized over time.

Kern Media is a search engine optimisation consultancy in Colorado. It combines technical SEO with content strategy and inbound marketing, aiming to grow organic search traffic and revenue. The firm says it selects clients who are ready to act on its advice, and that its people have close to twenty years of experience in the field.

What Kern Media does

• SEO consulting: ongoing guidance so a team keeps its initiatives on track.
• Technical optimisation: audits followed by fixes to the website.
• Conversion-focused pages: building out the page types most likely to convert first.
• Content strategy and optimisation: extending work up the marketing funnel to reach earlier-stage visitors.

Clients

The firm splits its work into three areas: lead generation for service providers, ecommerce, and publisher sites that depend on advertising traffic. Non-profits and other website owners are also mentioned.

Key facts

• Based in: Colorado, USA
• Operating since: 2016
• Clients named: Writer's Digest, North Light Shop and Costa Rica Escapes