JPR Communications

Technology is the only beat this public relations firm covers. It says it was founded to put strong companies, technologies and products in front of global audiences, and that it keeps its focus on everything from the smallest chip to the largest data center. Its pitch is that a team with decades of specialist experience does not need to be taught the subject, so campaigns can start moving at once.

Relationships with editors and analysts

The agency argues that trends in technology are set by editors, analysts, online commentators and other industry figures with the standing to shape buying decisions, and that it keeps close ties with those people. It describes this as the reason journalists and analysts take its calls, and it points to the volume of analyst and journalist engagement it generates for clients as the source of quick, steady visibility. Its account teams are described as veteran executives, and the firm says the agency's principals work directly with each client on a dedicated plan.

Counsel on messaging and positioning

Strategic consulting is presented as the heart of the work. The firm examines how a client's messaging and positioning set it apart, and what actually matters to editors, analysts, influencers and end users. From that it builds campaigns meant to keep coverage coming and to keep the client in view in crowded markets. The agency says its approach crosses platforms, channels and audiences, joining business and marketing strategy, and that it aims to spread a message through trade, vertical and general business publications.

Company and product launches

Launches follow a multi-phase method. Before going public, the agency tests the launch message with a chosen group of influencers, folds their feedback back in and develops distinctive content to introduce the company and its solution in a way that is remembered.

Writing and materials made in house

The firm produces its own communications material: press releases, customer case studies, white papers, articles on technology trends, tips, opinion pieces and blogs. The aim, in its words, is to make sure what a client wants to say is actually heard, across several platforms.

Social media as part of the marketing team

It also offers to act as an integral part of a client's marketing team on social media. That means running the platforms, building a following, distributing content, watching competitors and steering the conversation, and using its own tools and analytics to measure results from start to finish.

JPR Communications is a public relations and marketing agency that concentrates on the technology sector. It was set up to introduce companies and products to global audiences, and its account teams work with journalists, analysts and other industry commentators.

Services

• Public relations counsel: reviewing messaging and positioning so a company stands out.
• Analyst and press engagement: building relationships with editors, analysts and influencers.
• Product and company launches: a multi-phase process that tests the message with influencers first.
• Content creation: press releases, case studies, white papers and trend articles.
• Trade and vertical media coverage: placing stories across industry publications.

Who it serves

Technology firms, from chip makers to data centre providers. A former storage client credits the agency for raising its profile before it was acquired by a larger company.

Key facts

• Focus: high-technology public relations