BluHook

BluHook helps owners of service businesses work out where AI can take over routine work. Its main offer is an AI check-up: an interview about a normal working week, followed by a written plan for moving repeat tasks to AI using software the business already has. The company earlier focused on marketing for local businesses.

What BluHook does

• AI check-up: a video interview, a written plan within five business days and a review call, needing no customer data.
• Task ranking: the three repeat jobs most suited to AI, ranked by hours saved.
• Set-up steps: instructions for each task using existing tools, with no new software.
• AI use policy: a one-page policy covering what goes into AI, what never does and who checks the output.
• Four-day quick start: a short plan to get the first task running.
• Lumen Local: an AI marketing assistant for home service businesses aimed at winning calls and bookings.

Who it works with

BluHook works with owners of service businesses, including home service firms, and before that served local businesses with search marketing.

Key facts

• Founder: Robb Lejuwaan, who runs the interviews himself
• Other products: Team Capture, an iOS app that gathers and files event photos