InboundJunction

InboundJunction is an online marketing agency that combines public relations, content marketing, SEO and link acquisition. Its current pitch is coverage that clients pay for by results: it says it does not charge blind retainers and promises media placements every month. Much of its work appears in trade publications.

What InboundJunction offers

• Public relations — placements with journalists, bloggers and publications in a client's niche.
• Executive profile building — getting company leaders quoted or writing as experts.
• SEO — improving rankings for the keywords that matter to the client.
• Backlink acquisition — natural links from established domains.
• Influencer and content promotion — managed collaborations with voices in a vertical.

Who it works with

Technology and software businesses, from start-ups announcing a first round to established firms, reaching users and decision-makers in trade press.

Key facts

• Approach: PR combined with product marketing and SEO
• Case studies: published on its site, with some client relationships running for years