Innovative Marketing Resources

Innovative Marketing Resources, known as IMR, is an inbound marketing agency based in Boston. It combines brand work, strategy, content, creative and analytics so that a client's audience finds and engages with the business. The agency builds its plans around a client's buyer personas and sales process.

What Innovative Marketing Resources does

• Brand positioning: a research-led process that shows how the market sees a brand and where it falls short of its goals.
• Inbound strategy: a plan based on audience personas, aimed at handing sales teams well-informed leads.
• Content marketing: relevant material delivered to prospects at the point in the buying journey where they want it.
• Measurement and optimisation: proprietary tracking that shows which marketing efforts bring in the strongest leads.
• Website and email work: sites built to create engagement, plus email programme reviews and improvements.

Customers and markets

Testimonials on the agency's site come from technology, wellness and fulfilment companies. One client says it has worked with the agency as a technology partner for over ten years.

Key facts

• Based in: Boston, Massachusetts
• Approach: inbound marketing built around personas and the buyer's journey