Hughes Creative Strategy

Hughes Creative Strategy is a marketing consultancy that helps organisations put their message into plain, clear language. Its website now presents the business under the name Hopeless Marketing, described as a strategy-first agency for purpose-driven companies.

Services

• Message development: working out how a business explains itself in a simple, memorable way.
• Marketing strategy: building a plan around what makes the company different.
• Team alignment: getting leadership to agree on purpose so that sales and marketing use one message.
• Assets and systems: creating sales tools and habits that match the strategy.
• Fractional marketing support: part-time strategic help for smaller businesses.

Customers and markets

The consultancy works with businesses and non-profits that have a social or values-led purpose. Testimonials come from a non-profit director and small business owners.

Key facts

• Current site name: Hopeless Marketing
• Approach: strategy first