Gemini

Woman-owned and based in Minneapolis, Gemini presents itself as a digital marketing agency for companies that need more leads and sales. It says it serves clients across the United States. The agency describes two main groups of clients, home service companies and business-to-business brands, and it builds its work around the particular problems of each.

Marketing for home service trades

For home service companies, the agency names HVAC firms, plumbing businesses and pest control companies. Its own short descriptions of that work talk about creating conversions for heating and cooling firms, capturing pests and leads for pest control companies, and keeping plumbing firms' pipelines full. The agency presents this as marketing built for tradespeople who work hard and need calls and jobs rather than vague attention.

Digital services under one team

The agency offers search engine optimization, which it describes as technical and content work aimed at growing organic search traffic and making a website appear for the right audience. Its paid media service runs pay-per-click and paid social campaigns, which it says are aimed at generating leads rather than likes. It also builds websites, with web design and development handled by a single team. Content strategy and connected TV advertising form another strand, and the agency adds AI and automation services to its marketing work.

Testing channels until results appear

The agency says it reinvigorates marketing programs that have stalled or failed. Its method is to test and analyze until it finds the approach that works, and then to realign services so they better drive leads and sales. For paid search, it says the aim is to make sure each unit of spend goes toward a client's goals.

Case studies the agency publishes

The firm publishes case studies covering a website rebuild for a telematics company, a content and search project that it says increased leads by nearly two hundred percent, a lead generation project for a senior care provider that used budget-based bidding, and a go-to-market digital plan for a local electrician. The company says it can draw a nearer match from its library when none of the published cases fit.

B2B growth alongside home services

For business-to-business brands, the agency offers three named strands. Strategic marketing is aimed at predictable and measurable growth. Pipeline development fills a client's sales funnel with qualified opportunities. Brand presence work builds authority that keeps a company in its market's mind. The agency says it works as an extension of client teams and values long partnerships over short campaigns.

Trends and learning resources

The company publishes articles on search algorithm updates, common questions about digital marketing, and the history of marketing trends. It says its team keeps track of changes such as Google's core updates and treats trend-watching as part of the job, so that clients benefit from what it has learned.