Ignited

Ignited is an independent brand and marketing agency that plans and produces campaigns for consumer and business brands. It began as the in-house agency for a large video game developer and later opened its digital marketing skills to outside clients.

What Ignited offers

• Marketing strategy — starts by learning a client's products, customers and competitors, then builds a plan around business goals.
• Creative work — short-form video, television spots, digital audio and out-of-home advertising.
• Media planning — reaching the intended audience efficiently and controlling how often they see a message.
• Live experiences — in-person brand activations tied to digital measurement and follow-up marketing.
• Data and optimisation — measuring campaign impact and shifting effort toward what performs.
• Web3 marketing — programmes using blockchain tracking and augmented, virtual and mixed reality.

Who it works with

Case studies on its site include food and drink brands, among them a canned fish brand and a natural beverage, as well as a large company in the Philippines.

Key facts

• Leadership: a team that has worked together for over ten years
• Origin: formerly the in-house agency of a video game developer