Hollinden

your firm on a path

No one makes it to the finish line alone. Your firm needs the right team.

Hollinden works with professional service firms seeking sustainable marketing results Together, we identify market opportunities, develop solid strategies, create scalable processes, and build stronger teams We're passionate about helping you reach your vision, even when that path means making tough strategic decisions

Do you know the elements of brand development?

A brand establishes the identity of your organization It is the emotional and psychological relationship your firm has with clients, community, internal, and external stakeholders A firm’s brand is the culmination of the organization’s people, quality, facilities, services, communications, as well as the mental and emotional interpretation of all experiences, both internal and external

get the brand development guide

We can help determine if you are ready for the future or in desperate need of an overhaul.

Branding. It’s not who you know, it’s who knows you.

Branding is not only about your values and personality, it is about establishing a position in the mind of the consumer Standards, narratives, position, and identity are all necessary in communicating your unique value in the market

Strategy is the difference between knowing and guessing.

The most effective strategies are derived from a deep understanding of the market and customer needs Hollinden will help you develop your marketing plan and position you to take advantage of strategic opportunities

Digital Marketing is the most cost effective way to promote your brand.

Digital marketing is an umbrella term for all online marketing efforts Firms use digital channels like Google search, social media, and email to attract and connect with current and prospective clients Let us help you find a cost effective way to generate new business leads

Getting the Most from Brainstorming by Paying Attention to the Conative

Is your firm doing enough to attract, retain, and encourage female leaders? Of the approximately 42,000 accounting firms in the United States, only 22% of partners are female Just 4 of the top 100 largest accounting firms in the U S are led by women When you look at the statistics about women leaders in the accounting profession, it's apparent there's an issue There are some things you can do as a firm and as leaders to course correct

A Guarantee for Client Retention: Focus on the Experience

By definition, professional service firms deliver "service " Yet, I'm surprised at how many firms focus solely on their technical expertise and little on the client experience To change the experience your firm is delivering, identify experience gaps There are six areas where there may be experience gaps As CPA firms enter busy season, here are some suggestions for making your clients' experience truly extraordinary

• Consulting Marketing Strategy Business Development Buyer's Journey Team Development
• Digital Content Marketing eMarketing Marketing Automation Search Engine Optimization Search Engine Marketing Social Media Marketing Website Development