GO2 Partners

Printed labels that survive a steel mill, a laboratory supply order and a branded welcome kit have little in common except the company that arranges them. GO2 Partners describes itself as a group of marketing and operations specialists who identify a business's problems and build strategic solutions around them. According to its site, the aim is to reduce expenses and keep operations running smoothly while finding creative ways to reach target audiences.

Marketing execution

On the marketing side, the company lists print execution and print management, marketing communications, internal communications, digital marketing and marketing technology. Its brand promotion work covers branded merchandise, welcome kits for new employees, thank-you gifts for longtime customers, and full corporate uniform and apparel programs. It also publishes a marketing blog on subjects such as HubSpot strategies and the benefits of branded goods.

Labels and identification for industrial operations

GO2 offers end-to-end automatic identification and data capture, known as AIDC, which it presents as a way to improve supply chain visibility, uptime and efficiency. Its labels include high-temperature labels for tracking materials in metals plants, labels for high-speed e-commerce distribution, and medical labels, backed by Six Sigma quality control and technology-driven fulfillment.

One case it describes involves a long-standing metals customer whose labels melted in a storage facility and had to be re-identified through an expensive process. GO2 supplied a custom high-temperature label, and the result was better asset tracking and, by its account, substantial savings over the years. The company says it has worked with many of the country's largest metal producers and also with manufacturers operating across North America.

Packaging, sourcing and supply chain

For packaging, its experts review a client's goals and design a program with them, with an ordering process, a live data feed and automation. Its cost reduction and sourcing service examines whether a business is buying the right materials at the right price from the right source, using a supplier network, cost analysis and a range of fulfillment options. Related operations lines include e-commerce distribution supplies, protective packaging, material identification, business technology, and restaurant services.

Supplies for medical laboratories

A separate offer, GO2 Lab Media, handles printing for medical labs. It manages mission-critical laboratory supplies through cost analysis, a network of suppliers and a team dedicated to the specialty. The company's resources section also carries documents and forms, and it has supplied personal protective equipment.

GO2 Partners supplies products, services and expertise on both the marketing and the operations side of a business. It looks for ways to cut costs and keep operations running, from print and branded goods to labelling, packaging and sourcing.

Services

• Print and marketing execution: print management, marketing communications, internal communications and digital marketing.
• Brand promotion: branded merchandise, welcome kits, customer gifts and corporate uniform and apparel programmes.
• AIDC and labels: automatic identification and data capture, with labels for metals tracking, e-commerce distribution and medical use, backed by Six Sigma quality control.
• Packaging: packaging programmes designed with the client, with ordering and live data feeds.
• Sourcing and supply chain: cost analysis, a network of suppliers and fulfilment options.
• Printing for medical labs: managing essential laboratory supplies.

Who it serves

It serves companies with supply chain, labelling and marketing needs, including medical laboratories, metals operations, e-commerce distributors and restaurants.

Key facts

• Quality control: Six Sigma
• Also supplies: personal protective equipment