GlobalSense

GlobalSense is a business-to-business digital marketing agency working with export manufacturers that sell to buyers abroad. Nick Vivian and Nathan Mac Donald set it up in 2017, and as foreign specialists they review a maker's English website and marketing the way an overseas buyer would.

Products and services

• Integrated marketing strategy: a plan covering the website, SEO, AI search and advertising, drawn up after a discovery phase of three to four weeks.
• Website design and content: English sites written by native-speaker writers who interview the client's engineers and sales staff.
• SEO: search optimisation so manufacturers can be found on Google.
• AI search optimisation: AEO and GEO work so AI answer tools describe and recommend the client correctly.
• Online advertising: campaigns on Google, LinkedIn and Facebook aimed at likely buyers.
• Hosting: client sites hosted on Google Cloud, with SSL, updates, backups and monitoring.

Customers and markets

Its clients are export-focused makers of automotive parts, industrial machinery, CNC parts, hand tools, fasteners, electronic components, plastics and precision products.

Key facts

• Founders: Nick Vivian and Nathan Mac Donald
• Founded: 2017
• Platforms: WordPress, with Webflow or Shopify where needed