Group RFZ

Helped Waze show a +15 point lift in likelihood to use as result of their UK influencer program Proved that Telia achieved a +23 point lift in unaided awareness as a result of their ambassador program Demonstrated that Kraft achieved a +40 point lift in brand favorability among non-users from their influencer campaign Showed that Laura's Lean achieved a +13 point lift in their core audiences' willingness to pay more for their food Whether it’s organic posts or paid amplification, micro or macro influencers, you need to know the ROI of your efforts Our independent measurement solutions stand apart by bringing you insights directly from the influencers’ audience By providing the lift of your initiative on your audience, you will know exactly what’s working and why

Views and engagement don’t equal content marketing success From content hubs, to sponsored content, to social posts, our measurement solutions ensure you know how your individual and collective content marketing efforts are impacting your specific brand and relationship building goals

Owned and paid social is a vital part of the marketing toolkit With platform metrics alone you can't discern the true impact of your efforts Group RFZ’s measurement solutions alleviate the guesswork by providing clients with clear insight around how their social videos, posts, and ongoing initiatives moved the needle as it relates to their most important KPIs

Brands, agencies, associations and platforms… Here are just a few organizations who have benefited from our work

With deep experience in market research, influencer marketing and content marketing, our founders were puzzled by one question: We simply couldn’t understand why countless resources and investments meant to win consumer hearts and minds were being measured with reach, engagement, shares and page views We knew there had to be a better way A way to provide insights that instill confidence, power better decisions, and help show clear success

Why are marketers lacking the basic insights to capture the ROI of influencer and content marketing?

In real-time, as individuals view your content or influencer efforts, they are  added to our recruitment sample frame This allows us to re-contact them after they have been exposed Via our proprietary approach, the exposed audience and a custom control audience are recruited to participate in a custom survey The audiences are verified and sent into the survey experience We measure and report on the impact of the initiative Trends That Will Shape Influencer Marketing RhythmInfluence Partners with Group RFZ The Transformation of Influencer Marketing Discover how GROUP RFZ can help you Let us know how we can be of service and we will be in touch shortly