Group RFZ

Group RFZ measures the effect of influencer, content and social media campaigns. Its founders come from market research and marketing, and they set up the company because reach and engagement figures do not show real impact. It asks the audience directly.

Products and services

• Influencer campaign measurement: audience research showing how influencer or ambassador programmes shifted awareness, favourability and purchase intent.
• Content marketing measurement: assessment of content hubs, sponsored content and social posts against brand goals.
• Social media measurement: evidence of how owned and paid social videos and posts moved chosen targets.
• Independent insight: findings collected from the audience of the influencers or content, not only platform statistics.

Customers and markets

Brands, agencies, associations and platforms that need to report results to management with a clear story.

Key facts

• Background: market research, influencer marketing and content marketing
• Method: audience surveys measuring lift caused by a campaign