Global Interactive

Global Interactive is a full-service agency that keeps strategy, content, social media, search and customer care under one roof, aiming to act as a partner to its clients from start to finish. It takes on retained accounts as well as one-off projects, and it grounds its campaigns in research on audiences and market trends.

What Global Interactive offers

• Strategy and insights — research into people's tastes, opinions and market trends, run with its studies team, to find openings for brands.
• Social media — content and community management on Facebook, Instagram, Twitter, Tik Tok, LinkedIn, Twitch and other platforms.
• Content marketing — storytelling campaigns written by a team of more than 30 journalists and writers with different specialisms.
• Performance and analytics — measuring, evaluating and adjusting strategies against branding and conversion goals.
• SEO — ongoing diagnosis and tuning of search rankings for websites and online shops.
• Customer service — answering users across digital platforms, sorting interactions into 5 types with a separate flow for each.

Who it works with

The agency works with brands on both long-term accounts and single projects, and its customer care work is meant to head off complaints before they grow into a brand crisis online.