Ghost Partner, Inc.

Ghost Partner, Inc. is a digital marketing agency in Atlanta, Georgia, with a focus on customer marketing by email. Its argument is that a company's list of clients and prospects is an underused source of repeat sales and referrals, and that regular, well-planned email keeps a business in customers' minds.

Products and services

• Email marketing programmes: planned, consistent campaigns sent to existing clients and prospects.
• Repeat business campaigns: staying in touch with past buyers so they return when they need the service again.
• Cross-selling: telling current customers about other services they may not know the firm provides.
• Referral building: keeping in regular contact so satisfied clients recommend the business.

Customers and markets

The agency points to professional services such as legal and accounting firms, where clients often buy one service without knowing the rest.