Ghost Partner, Inc.

We hear it all the time, “customers buy ONE service from us, but they don’t know all of our service offerings” This is common for professional services like legal and accounting Again, with a consistent email outreach, you’re able to passively speak to them about other services your firm offers They already love you and are used to paying you money, this should be an easy sale

• REFERRALS There is nothing better than getting a cold call from a prospect who’s heard how great you are from one of your customers
• Customer Marketing can turn your current customers into your marketing megaphone
• The problem is, if you’re not in touch with them consistently, you’re not top of mind when they are asked for such a referral

There is nothing better than getting a cold call from a prospect who’s heard how great you are from one of your customers Customer Marketing can turn your current customers into your marketing megaphone The problem is, if you’re not in touch with them consistently, you’re not top of mind when they are asked for such a referral

What Success Looks Like

If you are sitting on an email database of current clients and prospects, you may be sitting on a goldmine… we need to talk

Email marketing hands-down has the highest ROI of any digital marketing platform The problem is, it’s hard to do email marketing right The most successful campaigns require strategy and consistency Social media may be sexy, but email is the king Many companies get distracted trying to go after the latest marketing trends when they are sitting on a gold mine in their email database of clients and prospects At Ghost Partner, our team can change all of that for you

Why Email Marketing Makes Money

• The average ROI is $42 for every dollar spent on email marketing
• Email has a 90
• 3% penetration rate among US internet users (only 69% of US adults are on Facebook)
• Nearly 42% of all email opens happen on mobile apps
• 87% of B2B marketers use email as a distribution channel
• Cold outreach emails have a 10% higher open rate than opt-in marketing emails We will sit down and listen to your goals and aspirations It’s important to us that there is a good fit between your team and ours If there is, we’ll collaborate with you on a strategy that can turn a sleepy email database into a profit engine We can also create a sales funnel and automated email marketing campaigns that feed new email addresses into your system

Want to double your referral business? Let’s turn your client database into a lead referral machine

Are you known for the problems you solve?

We can help make your message clear and concise WE START WITH A PLAN OF ACTION You don’t build a building without blueprints You don’t go onto the court without a set of plays It’s the same with customer marketing We want to build a plan based on your goals that will work The plan of action is quickly followed by a strategic editorial calendar From that, all content and campaigns will flow

By now you know that we’re big fans of email marketing If you’re sitting on a database of customer email addresses, meaning you have permission to send these people email, it’s going to be a centerpiece of your plan Most companies want to do email marketing, but nobody seems to have the time And even if they did have the time, they don’t know what to write We got this

If you are serious about digital marketing, marketing automation is “table stakes” We want to make sure you’ve got nurture and drip email series set up for anyone who contacts you or enters your sales funnel The tools for automation are now available in most of the basic email marketing services We always recommend Constant Contact

Customer marketing is all about wringing every revenue opportunity you can out of your current database But we don’t want to forget about new customers discovering you on the web You’ll need a sales funnel with an engaging lead generation asset that converts website visitors into leads This is especially true if you’re going to invest in SEO and social/search advertising

Social media is sexy, but email is king These days however, social media is necessary If someone is evaluating you before they reach out to connect, they may be looking at your blog and your social media posts From the editorial calendar, we’re going to create a combination of custom content, curated content, offers, and testimonials

At the center of your content marketing plan is going to be articles for your blog We want to tell your story through the problems you solve for your customers Our team will work with you to write up these heroic stories of problem versus solution Remember, nobody wants to hear brands talk about themselves Your content needs to be about how your customers problems get solved using your solution They are the hero You are the guide

Social & Search Advertising

Sometimes posting organically on social media or tightening up the SEO on your website just isn’t enough Or maybe you just want to move faster Armed with an advertising budget, we can get you in front of a lot of people on social media advertising (PUSH to right audience) or search advertising (PULL from audience already searching for your products/services)