Genwords

Genwords is an agency that helps companies rank in Google and turn search visits into sales leads. It writes in Spanish and has spent more than ten years working with hundreds of firms in 17 Latin American countries.

What Genwords offers

• SEO — keyword strategy aimed at terms tied to a client's products, with the goal of attracting buyers rather than general traffic.
• Technical optimisation — work on a site's code so it meets Google's performance and accessibility standards.
• Content creation — articles and pages written for a target audience and tuned for search engines.
• Conversion work — changes to a website so more visitors become enquiries.
• Inbound marketing — managing the path from first visit to purchase.
• Video and images — animated social media spots, explainer videos, case study videos and graphics.

Who it works with

Its clients span several sectors across Latin America, including software firms; a SaaS company, Aulica, is among those quoted on its site.

Key facts

• Experience: more than ten years
• Reach: clients in 17 Latin American countries
• Language: Spanish