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HALF OF MARKETERS TIME TO BE SPENT ON CONTENT MARKETING IN 2016

Content marketing continues to thrive in both consumer and B2B sectors A recent survey by B2B Marketing found that: There has been a huge increase in the amount of content B2B marketers are producing over the last year Eighty-three per cent of

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Content Marketing: Why Headlines Are So Important

In an age of content overload, your headline is one of your biggest opportunities to grab audience attention It’s likely to make the difference between someone clicking through to your content/website or not It’s of equal importance to SEO too –

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What Could A Copywriter Do For Your Business

In business words matter They are a selling tool, educating and persuading audiences about your business Words also matter in SEO Your business has a digital foot print that Google uses to rank your value, and this value dictates whether your content or

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Creating a social media marketing strategy from scratch: the what, part 1

You’re sold on the potential benefits of social media marketing but you’re apprehensive What should you be posting? When? How? Who should you be trying to talk to? What if you run out things to say? What if something unexpected happens?

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Creating a social media marketing strategy from scratch: ‘The where’

Social media marketing is one of the most effective and cost-effective ways to engage directly with customers, research the market, drive sales and develop a loyal customer base – but only if you know which channel to use and how to

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John Lewis Christmas advert is a content marketing work of art!

Everyone loves Monty the Penguin – he’s no doubt popped into your newsfeed at least one in the past month as the social media frenzy has taken hold In the six weeks since it was launched it has racked a staggering

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