GamePlan Marketing, Inc.

GamePlan Marketing, Inc. plans and runs marketing for technology businesses that sell to other businesses. In business since 2012, it focuses on the long sales cycles of the IT channel and still works with some of its earliest clients.

Products and services

• Marketing strategy: tailored B2B plans for technology companies, including demand generation and brand building.
• Outsourced marketing team: marketers who act as an extension of a client's own staff.
• Partner and channel marketing: programmes and ready-made packages for vendors working through partners.
• Content creation: white papers, blog posts, infographics and videos.
• Digital advertising: paid ad campaigns, plus email and lead nurturing programmes.

Customers and markets

Its clients are IT vendors, IT distributors, cybersecurity partners, value-added resellers, managed service providers and SaaS firms across North America.

Key facts

• Founded: 2012
• Certifications: team holds HubSpot, ZoomInfo, Google, LinkedIn and Microsoft Ads certifications
• Region: North America