Agencia Creativa Exel

SEO first, from an office in Palma's Parc Bit

On the island of Mallorca, Agencia Creativa Exel (the name now shortened to Agencia Exel on its website) puts search engine optimisation first. It works from the Parc Bit technology park in Palma. The agency measures its search work in business terms such as leads, calls and bookings rather than rankings alone, and surrounds it with web design, content and paid campaigns when they help.

Search work in several layers

The SEO offer covers technical optimisation, local search including Google Maps listings, and national and international campaigns. A newer strand targets visibility in AI-driven search results, using structured data, entity signals and content written to answer real questions. The agency explains that every extra second a page takes to load raises the bounce rate and loses potential customers, which is why technical performance is treated as part of the service.

Websites built to convert

Web design and programming focus on fast sites that turn visitors into enquiries. Beyond brochure sites and online shops, the agency does custom development such as booking engines, XML connections between systems and product management tools. Content and copywriting provide the material around the site, including SEO content clusters and advertising copy.

Paid campaigns and social media

Search engine marketing and pay-per-click campaigns are managed with a focus on cost per lead. Social media management and community management are offered for brands that want a steady presence, and inbound marketing and copywriting form a further service line.

Clients of every size

The agency says its clients include freelancers and companies from every sector and size. It also works for marketing executives and for other web design, marketing and advertising agencies, integrating with their teams in a practical way. Office hours and the contact route are on the agency's own website.