eZdia Inc.

eZdia Inc. writes and plans content for eCommerce websites. It argues that many retailers simply reuse manufacturer copy, and it builds content strategies intended to attract, engage and convert shoppers. The firm also publishes guidance on search and marketplace selling.

Products and services

• Custom marketplace content: product copy shaped to the rules of each online marketplace.
• SEO for eCommerce: organic search work, including keyword research and page prioritisation.
• Content strategy: competitive content analysis and planning that treats content as a return-bearing investment.
• Competitive analysis: comparison of keywords and content against rival sellers.
• Intelligent automation: automated approaches to producing product content at scale.

Clients

Online retailers and brands selling through their own sites and marketplaces, especially those with large catalogues.

The firm also runs a knowledge centre with articles and a newsroom, and recruits freelance writers.