Folk

Folk is a London creative collective that works on brand story, content and commerce for fashion and luxury labels. Founded in 2006, it draws on a flexible global network of strategists and makers and has helped launch a number of fashion and luxury brands.

What Folk offers

• Brand story and strategy — story workshops to define a brand's purpose, plus tone of voice, positioning and brand books.
• Creative and advertising — creative and art direction, copywriting, design and campaigns of any scale, including outdoor, point of sale and editorial.
• Fashion campaign production — seasonal campaign films and stills, pre-collections, look-books and ecommerce shoots, with an in-house producer.
• Ecommerce — store design and build, specialising in Magento and Shopify.
• Influencer and social — influencer campaigns, reels and TikTok work, and brand launch packs.

Who it works with

Folk works with beauty, fashion, luxury and lifestyle brands. Its offshoot Folkhouse links brands with influencer talent and moderators.

Key facts

• Based in: London, UK
• Founded: 2006
• Ecommerce platforms: Magento, Shopify