immediate future

immediate future is a social media agency that works only on social. It serves brands that want their social activity to show a return for the wider business, and its clients span consumer and business-to-business names.

The team says it has specialised in social for around twenty years, and it builds its work on audience research and performance data rather than surface metrics.

What immediate future does

• Social strategy: plans that adapt as platform algorithms and audience behaviour change.
• Creative for social feeds: content designed to get noticed in a crowded stream.
• Paid social: advertising campaigns run for performance.
• Data-led reporting: results reported in terms that business leaders care about, beyond vanity metrics.
• Insight and resources: a blog, podcasts and other material on social marketing.

Clients

The agency names clients from music, food, travel and technology, including several business-to-business brands.

Key facts

• Focus: social media only, with no other marketing disciplines
• Experience: about two decades in social
• Content: blogs, podcasts and resources published on its site