FlashPointLabs

FlashPointLabs is a content marketing agency focused on early-stage companies. Its approach replaces paid interruption advertising with helpful material that buyers find through search, so that prospects arrive on their own rather than through ads.

What FlashPointLabs offers

• Buyer-focused content — articles, how-to guides, eBooks and graphics written around what prospective customers search for.
• Video production — scripting, filming and editing with its own equipment, crew and post-production tools.
• Website and funnel review — starting with the client's website as the end point of the buying journey.
• Marketing strategy — advice on moving budget from display and programmatic ads towards organic search and content.

Who it works with

Young companies at an early stage of growth that want to build traffic and leads through content instead of advertising.

The agency also publishes its own commentary on how marketing has shifted since the Web 2.0 era, including lists of practices it considers costly mistakes and pieces on trust and repeat sales.