Fabrizio Azzali

Websites and search visibility for Roman businesses

In Rome, the independent web marketing service of Fabrizio Azzali builds websites and works to lift them in search rankings, with about thirty years of digital communication work behind it. Its customers are businesses launching a new site, or businesses that cannot be found on the first page of Google.

Website building covers the creation of new sites for businesses, including e-commerce sites. Search engine optimisation works to help a site climb in search results against its competitors. Local SEO focuses on visibility in local search listings, which matters to businesses that serve customers in one city or region.

Content, email and paid campaigns

Content marketing produces material to attract visitors and keep them engaged with a business. Email marketing runs mailing campaigns, and the service says these can be built without a large budget while avoiding the spam folder. Pay-per-click campaigns cover the planning of audience targeting, choice of advertising network, creation of content and monitoring of results.

Social channels are run as campaigns, including Facebook and Google advertising work, and the service handles their day-to-day management. Each service is set up around the client's goals, and the service says ongoing assistance continues after a project is delivered, which is how it keeps sites performing once they are live.

Case work and tips for site owners

The service lists case work for clients including a hair extension business in Italy and an online antiques marketplace. It also publishes practical tips on improving a site, including how to keep opening hours up to date on Google and how to make a site compliant with data protection rules. The owner's experience is presented as a combination of technical expertise and direct, personal contact with each client, which the service says keeps clients coming back.