Concepto05

Concepto05 is a Madrid consultancy that works on digital analytics, strategy and data-led content, and trains company teams in those skills. It studies audiences, communities and digital consumption across social media, apps and the web to find openings that are not obvious at first sight.

What Concepto05 offers

• Digital analytics — research into audiences and online behaviour to guide decisions.
• Content strategy — turning data and expertise into content that positions brands, media and institutions in complex sectors.
• In-company training — tailored programmes for teams working with data, AI, content and audiences.
• Workshops — courses on data visualisation with AI, design thinking and building dashboards in Google Looker Studio.
• Mentoring — one-to-one support offered alongside some courses.

Who it works with

Its clients are brands, media companies and institutions, and it runs courses for companies and working professionals.

Key facts

• Based in: Madrid, Spain
• Founder: Marcos Gómez Piñeiro, a sociologist and anthropologist with 20 years in digital strategy and research
• Language: Spanish