434 Marketing

434 Marketing, now trading as 434 Marketing & Consulting, is a web agency in Lynchburg, Virginia. Before any design work it runs a discovery process that interviews leadership, staff and customers, then builds the site around what it learns. It has worked with organisations across North America since 2011.

What 434 Marketing offers

• Custom websites: new WordPress sites built on m434, the agency's own platform, so clients can edit content themselves.
• Website data and analytics: reviewing session recordings, GA4 and Search Console data and building a custom reporting dashboard.
• Managed hosting and support: enterprise hosting for WordPress sites with ongoing support.
• Content marketing and SEO: content strategy and technical SEO to draw relevant traffic.
• Buyer research: analysis of the buyer's journey and audience segments to shape site content.

Who it serves

The agency serves established sales and marketing teams and organisations in more than two dozen sectors. Featured projects include the City of Roanoke, the Lynchburg Police Department, Piedmont Eye Center, PrimePay, Patrick Henry's Red Hill and the Center for Early Success.

Key facts

• Based in: Lynchburg, Virginia, USA
• Operating since: 2011
• Platform: m434, built on WordPress
• Recognition: Gold Summit Award from the Public Relations Society of America for the City of Roanoke site