CandidSky

Paid media campaigns are an excellent way to drive brand awareness and revenue for your business quickly Whether you’re looking to create a visually engaging paid social campaign to show off your products, or want to gain a competitive advantage on the SERPs, our paid media team can help We develop paid media campaigns that are driven by data to ensure that you receive the best cost-per-click and ROI

A Manchester digital marketing agency with a difference

Your business is unique, so your digital marketing strategy should be too Every business should have a digital marketing strategy that they believe in That’s why we provide tailor-made solutions for each client, whether it be content development or paid advertisements – whatever suits your business timelines! When you work with CandidSky, we see ourselves as an extension of your team You can count on us to deliver clear communication and transparency

We could talk about our awards About how much we’ve grown since 2006 About the work, we’re most proud of But we won’t Not yet Because that’s not what makes a leader Real leadership comes from knowing when to talk – and when to listen

And that’s how we’ll work with you Because we know you’re a leader in your industry It’s why we’ll treat you not just as a client, but as our partner It’s why we’ll seek, respect, and value your input It’s how we’ll build the trust that allows us to deliver our most effective work Because when our industry leadership meets yours, we’ll get the results we both want

“ Straight talking, no nonsense. They do what they say they are going to do. ”

- Danielle Barclay, Micro Scooters

“ They are the most commercially focused SEO agency I've worked with. Communication is excellent, and any SEO challenges are addressed quickly with data to back up strategic decisions. ”

- Maxine Green, Citation Group

“ Candidsky are the agency we need within the business: they challenge us, advise us, support us and provide great strategy and service. ”

- Mhairi Wood , PGL Group

“ Super easy to work with, friendly, deliver results, and knowledgeable. So far it has been a pleasure working with Hayley, David, and the team. Would highly recommend! ”

- Will Davies , iHasco

How to structure a digital marketing strategy

A great digital marketing strategy starts with a data-driven approach We work with your marketing team to understand the long-term and short-term objectives of your business During our initial sessions, we will find out as much as possible about the successes and failures of previous marketing campaigns We believe that understanding business objectives and your target audience are integral to improving your digital marketing success We will help you to:

• Define your target market Our digital marketing team use a number of different tools, such as Google Analytics, Google Search Console, Screaming Frog and AHrefs to get a better understanding of how your website is currently performing This will allow us to develop a really in-depth digital strategy that enables digital growth and helps you to improve your customer digital experience

We will produce an in-depth digital strategy proposal that has a roadmap to achieving your business objectives Whether you want to achieve long-term visibility, short term success or a mixture of the two, we can develop a single or multi-channel strategy that aligns with your budget and time frames

Developing your digital marketing campaign

If you’re a B2B company, your approach to digital marketing will be different to a B2C company and vice versa There are many marketing channels to explore, test and build upon to maximise your business revenue

Google Shopping: Google shopping ads are great for businesses in the B2C sector You can create online ads that reach potential customers exactly when they display interest in the products and services

Retargeting: If a user has already visited your website, then retargeting is a great way to ensure that they remain interested in your products and services

PPC: Pay per click advertising is great for both B2B and B2C customers When a user searches for a keyword that is relevant to your product or service, you can bid against competitors to appear in the Google adverts at the top of the search engine results page

Social Media: Paid social media is a really visually engaging form of advertising You can put your brand in front of highly engaged users on Facebook, Instagram and LinkedIn

SEO: SEO is a long-term strategy that will drive highly-qualified visitors to your website exactly when they are searching for your products and services SEO helps to increase brand awareness, your website’s user experience and increase conversions

Email: Email marketing helps you to send a personalised message to a targeted audience who have signed up to your mailing list This can improve customer relationships and retention and keep your brand at the forefront of their mind

Analysing and reporting on your data

Once your campaign has started we will continually analyse the data to understand what is working and what isn’t working

We build custom reports using Data Studio so that you can see how your campaign has performed at a granular level Our reports focus on your core KPIs so that you can easily report back to your internal team on what has happened throughout the month