Corcoran Communications

We work with clients, both large and small, to help them accomplish all of their marketing goals

A Successful Flow of Creative Solutions

Here is just a sampling of a few of the successes we’ve had working with clients on various projects

Event Publicity – Feld Entertainment for Ringling Bros Circus As a publicist for some of the final shows for Ringling Bros and Barnum & Circus’ famed elephants in 2016 and also for closing of the 98-year-old circus in 2017, Corcoran Communications was tasked with getting as much media attention as possible for these final performances Through unique story pitches to television, radio, print and online media contacts, articles on Ringling appeared in all local and regional media outlets, as well as many national outlets, including the Washington Post, USA Today and Reuters among others Corcoran Communications handled media and key influencer pitches, press release and photo distribution, special events, coordination of advance phone and live interviews, on-site live media experiences and TV and radio remotes for the final performances in Wilkes-Barre

2017 Pittsburgh Craft Beer Week – cost effective promotion through social media

It was our goal to build excitement before and during the ten-day event on social media outlets including Facebook, Instagram and Twitter The annual event highlights the Pittsburgh region’s craft beer culture through tastings, education, collaboration and special events We were tasked with promoting 18 local breweries, as well as recognizing 44 sponsors and nearly 100 festival events, as well as daily social media monitoring In the weeks leading up to Craft Beer Week, we recognized sponsors and built anticipation of the collaboration brews and exciting events to come Once the festivities began, we stayed top of mind with several daily original posts across all platforms to encourage participation and showcase events as they were happening Through the use of attention-grabbing posts featuring festival photos and graphics, shared news stories and enticing event teases, visitors were drawn to the festivities, accomplishing social media goals

Developed quality content for several law firms to help increase organic rankings

Corcoran Communications has worked with several law firms and many other clients on the development of a content marketing strategy We start by working closely with each client to determine specific goals for content development We then focus on providing highly targeted, quality content to improve organic rankings and reach other goals, such as brand awareness, lead generation or increasing web traffic Through careful planning, detailed keyword research and a focus on specific target audiences, we have achieved a high level of success with increasing organic rankings and brand awareness through web copy, blind web pages, blogs and social media content We realize that consumers are tired of lackluster content and it is our goal to provide clients with carefully crafted content that will build trust and awareness, and is both timely and useful to their key targets

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