Digital Presence

Search and ads run as a single programme

Digital Presence is a digital marketing agency in Sydney that offers search engine optimisation, Google Ads, website design, social media, content, reputation management for a brand's presence online, all from one team. The firm's current site gives its experience as 23 years and says it has worked with more than 1000 businesses. Its work spans small local businesses and larger companies with an international reach, and it presents its method as one bespoke plan rather than a menu of separate jobs.

Working for other agencies as well as clients

The firm describes a second strand of its business. It began in 2009 as a white label provider, doing search work that other agencies sold on to their own clients, and it still does that for a number of firms. In 2013 it added a direct client base of its own, and it says the two strands sit side by side. For a business coming to it directly, the firm says it looks at the whole online presence before recommending anything, including past records, seasonality, the state of the market and the client's priorities.

Search, paid ads and AI answer engines

The search work covers the technical and non-technical sides of visibility. Google Ads campaigns are set up to reach customers who are likely to buy, and the firm says these can be combined with search optimisation to bring in both traffic and leads. The site has added two newer services, which it calls AI optimisation and generative engine optimisation. Both aim to make a brand a source that AI-driven search and large language models cite when they answer a question, and the firm describes the second as a way of capturing buyers who see a direct answer in a search result.

Content, video and outreach

On the content side, the firm lists content marketing, copywriting and social campaigns. Its social work runs from B2B campaigns on LinkedIn to email outreach aimed at warm prospects. It also produces whiteboard animation videos, with the visual style matched to each brand. Reputation work is described as managing how a brand is perceived online and using its reviews and standing to grow visibility and reach.

Website builds and reporting at the end of each campaign

Web design is provided as boutique-style development at prices the firm describes as affordable. The firm says it monitors each campaign while it runs, and it promises a detailed report at the end of the campaign covering performance, improvements, the goals met, online traffic and the number of leads and conversions. It also gives recommendations for the next stage, so that a client can decide what to do next with its own information.