Different Digital

Different Digital is an SEO agency that concentrates on content for SaaS startups and other B2B companies. Its view is that much so-called SEO content is poor, so it aims to produce articles that are genuinely useful to readers while also building search visibility. Work runs in three phases: a brand discovery session, content strategy and production, then authority building through backlinks.

What Different Digital offers

• Content marketing — content strategy and writing shaped around each client's goals.
• SEO — on-page optimisation, including product and collection pages for online shops, and topic clusters built on a hub-and-spoke model.
• Digital PR and link building — earning backlinks, with a stated rule against spammy links.
• UX consulting — advice on site experience as part of search work.
• Promotion and paid campaigns — content distribution plus setup and consulting for paid campaigns.

Who it works with

Its main clients are SaaS startups and B2B firms. Case studies cover Red8 Interactive, a web development company, an ecommerce retailer and PIMF, which wanted to reach a global audience.

Key facts

• Focus: search-led content for SaaS businesses
• Team: in-house staff plus a pool of specialist industry experts